Click tracking obviously the first thing we all look at when it comes to web analytics. It tells you how many people are coming to your site. Even what pages they are looking at.
In all truth I don’t care much for this data I would rather know where users, and what links users are clicking on then how many clicks.
Introducing In-Page Analysis.
So In-Page Analysis has been around for ages and there are so many companies offering good tracking services. Obviously Google is one of them.
So why did it title this post “Analytical Clarity at Last” was this.
For the longest time I have always been perplexed by In-Page analysis offered by Google. Here is why.
Above is a screen shot of a portion of a site from Pyramid Analytics – Business Intelligence website I am working on. You can see that the Google says that 57% of clicks occurred on these three separate links. Aside from that being impossible it always demonstrated to me that the In-Page tracking offered by Google was broken and no one noticed. So I ignored it.
I read long ago about adding enhanced link attribution to your GA embed code and then turning it on in the property settings of your GA account BUT I never read that unless you do the following it will almost never be accurate.
You see my assumption was that enhanced link attribution would automatically determine that if a link appear multiple times on a page link 1 and link 2 would be different. that is only half true. According to the Enhanced Attribution Setup Instruction Page if each link doesn’t have a UNIQUE id then and I quote:
“If an element does not have a unique ID, then Analytics looks up to three levels higher in the DOM structure for a unique ID (i.e., the element’s parent’s parent). If Analytics is still unable to find a unique ID, then you see a range.”
So now hopefully moving forward each link will have its own value and I can actually get so useful data out of this invaluable report.
Let me know if you had this problem too.