I have just started my second unit in a Diploma for Data Science from Monash University. The unit is an introduction into Data Science. One of the articles they have directed me too is an article from the Harvard Business Review Website.
The Article “What a Big-Data Business Model Looks Like” is interesting to a point. In summary it talks about how data will run business in the future. Keep in mind this article was written in 2012, so I am a little late to jump in on the article…but from what I can see how business run in 2016 we are far from the prediction of the article.
The article explains how we will eventually have data mashups. The question really is what will incentive enterprise companies to make their data public or even in a “private” state for one enterprise company to allow another to access their data.
The answer is nothing! If data is the future, then companies will hold onto their data even more tightly. So really we are only talking about the gigantic; Google, Apple, Samsung etc that own huge amounts of data in all aspects of a persons life. These are the only companies that can really leverage off the wide spectrum of data to provide true insight and to make business decisions. Everyone else will be looking nmaking business decisions inside silo of their own data.
Do you agree?